Creative Ops for E-Commerce Drops & Campaigns
Drops are exciting. The chaos behind them isn't.
The Drop Ops Framework
8 Weeks Out
- Creative concept locked
- Asset list finalized
- Production timeline confirmed
4 Weeks Out
- Photography and video complete
- Copy and descriptions drafted
- Technical setup underway
2 Weeks Out
- All assets in review
- Marketing materials approved
- Contingency plans defined
1 Week Out
- Everything staged
- Team briefed
- Launch checklist verified
The Post-Drop Debrief
Every drop is a learning opportunity. What worked? What broke? Feed it back into your system.
